Jeff Beck Joins Ricer Equipment

Ricer Equipment announces the hiring of Jeff Beck as its newest sales representative.

Jeff will represent Tigercat Equipment and the complete line of Ricer Forestry Equipment in Central and Northern Ohio. Jeff comes to Ricer Equipment with 35 years’ experience servicing the equipment and finance needs of The Forest Products Industry. He was most recently with Commercial Credit Group, structuring equipment finance loans. Previously, Jeff represented John Deere Forestry equipment with Murphy Tractor and Nortrax. Jeff spent a short period with Ohio Cat, but most Loggers and Sawmill Owners will remember him from his 23 years with Lyons Equipment in Ohio and West Virginia. Jeff says his early days with Lyons allowed him to experience the development and evolution of logging equipment (skidders, knuckleboom loaders, feller bunchers and processing equipment) from relatively light weight, low horse power machines, to highly productive harvesting systems. He remembers with a smile competing back then, against another young sales representative named Tom Ricer, on skidder and loader deals.

Jeff lives with his wife Rachael in Chillicothe. He can be reached by cell phone at (740) 253-5779, or email him at RicerEquipment.com

Welcome aboard Jeff!!